*NOTE: THIS BOOK HAS BEEN REPLACED with a newer title, "A Car Dealer’s Guide to Google Analytics 4 - Second Edition", ISBN 9798860431027The countdown continues. Every minute you delay, you risk losing out on gathering critical historical data. In his latest how-to book, A Car Dealer's Guide to Google Analytics 4, online marketing expert George Nenni guides you through the steps of migrating to GA4. He explains the technology behind GA4, and he shows you how to leverage it to your advantage.In easy-to-understand language, Nenni gives a reader both high-level and deep-dive looks into GA4, which is the next generation of data analytics. This is a must-have book for any automotive dealership, agency or vendor that is interested in understanding today’s customer journey--across websites, apps and devices.Don’t let the future of data measurement pass you by.You’ll learn:How to prepare your dealership for GA4 reportingKey differences between page tracking and event-based trackingHow to create your GA4 tracking codeHow to connect your GA4 properties to Google AdsStep-by-step instructions on GA4 UTM taggingHow marketing activities collectively influence conversionsEarly, middle and late funnel influencesMore comprehensive and granular data collection controlsA deep-dive look into all GA4 menus and navigationThe new, powerful, multi-dimensional reporting capability of GA4Bio copy:George Nenni is the founder of Generations Digital, a technology marketing analytics firm that empowers car dealers to eliminate ad waste and maximize their marketing dollars. He is also the author of A Car Dealer’s Guide to Digital Marketing and A Car Dealer’s Guide to Google Business Profile, both available on Amazon, and he is the creator of the popular GMBspy Chrome Extension. George is a highly sought-after global industry speaker and has been published extensively in industry journals.
✔ Author(s): George Nenni
✔ Title: A Car Dealer’s Guide to Google Analytics 4: Google Analytics 4 replaces Universal Analytics on July 1, 2023. Are you ready?
✔ Rating : 4.9 out of 5 base on (22 reviews)
✔ ISBN-10: B0B7QM3FHY
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
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