Nearly every tech company I talk to is experiencing performance declines from their tried-and-true sales and marketing strategies — the stuff that used to work really well. Many don’t know why. Is it the economy? Is it a pandemic hangover? Is it internal execution?While many don’t know why their sales and marketing are in a slump, some others have a general idea about the root cause of the problem. But, they don’t know what to do about it. And each new thing they try deepens their frustration with the current state of their sales and marketing performance.Were marketing people fired? Was sales leadership replaced? Got a new CEO? Did you rebrand? Did you shift strategies and models? Change your message? Implement new martech? Build a new website? Switch agencies? Launch new products? Shift budgets? Bring people back to the office? Send them back home? And none of it has worked.What if I told you that I know why your sales and marketing shit is broken? And, what if I told you that I know how to fix it? Would you believe me? And then, what if I proceeded to tell you exactly what to do about it?Well, that’s what I do in this book. And, it will probably scare the hell out of you. Because what I’m here to tell you is that the way we used to do things in sales and marketing — the way most of us are doing things now — just doesn’t work anymore. The “blocking and tackling” era is over, and the road to hell is paved with performance optimizations.
✔ Author(s): Bret Starr
✔ Title: A Humble Guide To Fixing Everything In Brand, Marketing, And Sales
✔ Rating : 5 out of 5 base on (23 reviews)
✔ ISBN-10: B0CJL6LBQF
✔ ISBN-13: 978B0CJL6LBQ6
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about A Humble Guide To Fixing Everything In Brand, Marketing, And Sales by Bret Starr
Jillian Neel
I loved the powerful messages hidden within the story. The book tackled important social issues and made me ponder the world we live in. It's a must-read for everyone.
Aileen Menzie
I couldn't stop raving about this book to my friends and family. It's a literary gem that deserves all the praise. I can't wait to dive into more works by this talented author.
Laura Hill
I'm already planning to reread this book. It's one of those stories that you can revisit again and again, discovering new layers of meaning each time.
