A mediocre Category Designer will beat a world-class marketer every day of the week.The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale. But are you building your business? More importantly, are any of these efforts going to compound over time and establish you as the category leader?Christopher Lochhead, Eddie Yoon, and Nicolas Cole—otherwise known as the Category Pirates—are the authorities of Category Creation and Category Design in the digital world. Pirate Christopher is a 3x CMO, Pirate Eddie has driven over $8 billion in annual sales generated for companies, and Pirate Cole is a serial writing entrepreneur, and together they have put together A Marketer's Guide To Category Design.In this book, you will learn:✓ There is a new category of "human" in today's world: Native Digitals (people under the age of 35 years old). And if you are a Native Analog, then all of your marketing efforts need to sit in this new context called, "For Native Digitals, the digital world is the real world."✓ Why so many marketers, entrepreneurs, executives, and even investors fall for The Big Brand Lie (falsely believing it's the company's "brand" customers care about).✓ The "Better" Trap: why comparison marketing never works, and causes comparison-focused companies to fight over only 24% of the market.✓ How to successfully execute a Dam The Demand strategy, stopping customers in the "old" world and moving them over to the new & different future you are creating.✓ How to launch a Lightning Strike Strategy—and why "Peanut Butter Marketing" (spread out evenly throughout the year) is a guaranteed path to irrelevancy.✓ What most marketers don't understand about Black Friday, and why discount campaigns and coupons are a bad way to grow your business.✓ And finally, the difference between content marketing that captures people's attention and makes a difference versus content that goes nowhere.If you are a marketer, or an entrepreneur/executive who wants to approach marketing through a category lens, this is the book for you.
✔ Author(s): Category Pirates,Christopher Lochhead,Eddie Yoon,Nicolas Cole
✔ Title: A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy
✔ Rating : 4.7 out of 5 base on (50 reviews)
✔ ISBN-10: 1956934138
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about A Marketer's Guide To Category Design by Category Pirates
Carla Oliver
Experience a heartwarming journey of self-discovery and love in this beautifully written novel. The protagonist's struggles and triumphs are portrayed with incredible empathy. Richly developed characters and a compelling plot make the story unforgettable. The emotional depth of the narrative resonates long after the book is closed. It's a touching tale that celebrates the human spirit. Perfect for readers seeking an uplifting read.
Jaylynn Fernandez
Follow the gripping tale of a detective unraveling a complex web of crime and corruption. The author's detailed writing and intricate plotting make for a suspenseful read. Each clue and revelation adds to the tension, keeping you on the edge of your seat. The characters are well-developed, with motivations that feel real and compelling. The climax delivers a satisfying resolution to the mystery. A must-read for thriller enthusiasts.
Holley Wright
Experience the profound impact of art and creativity in this beautifully written novel. The author's evocative writing and compelling characters bring the story to life. Each chapter explores the transformative power of art with sensitivity and depth. The plot is both thought-provoking and emotionally resonant. It's a narrative that celebrates the beauty of human expression. Ideal for readers who appreciate stories about art and inspiration.
