ISBN: 9781260287257 is an International edition of A Preface To Marketing Management 15th edition by J. Paul Peter and James H Donnelly, Jr published on 01/24/2018 This ISBN 9781260287257 is student textbook only. It will not come with online access code. The content of all formats are the same. Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
✔ Author(s): J. Paul Peter,James Donnelly
✔ Title: A PREFACE TO MARKETING MANAGEMENT
✔ Rating : 4.4 out of 5 base on (140 reviews)
✔ ISBN-10: 1260287254
✔ ISBN-13: 9781260287257
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about A PREFACE TO MARKETING MANAGEMENT by J. Paul Peter
Lucy Garraway
I loved the powerful messages hidden within the story. The book tackled important social issues and made me ponder the world we live in. It's a must-read for everyone.
Elaine Leonard
The plot was so well-paced that I lost track of time while reading. I was completely immersed in the story, eagerly turning the pages to uncover the next twist.
Tasha Cobbett
The characters in this book felt like old friends, and I was sad to say goodbye to them at the end. It's a testament to the author's talent for creating memorable and relatable personas.
