Airline Operations and Management: A Management Textbook is a survey of the airline industry, mostly from a managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly economics, operations, marketing and finance, in developing the overview of the industry. The focus is on tactical, rather than strategic, management that is specialized or unique to the airline industry. The primary audiences for this textbook are both senior and graduate students of airline management, but it should also be useful to entry and junior level airline managers and professionals seeking to expand their knowledge of the industry beyond their own functional area.
✔ Author(s): Gerald N. Cook,Bruce Billig
✔ Title: Airline Operations and Management
✔ Rating : 4.7 out of 5 base on (54 reviews)
✔ ISBN-10: 1138237531
✔ ISBN-13: 9781138237537
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Airline Operations and Management by Gerald N. Cook
Sarah Franklin
The depth of character development was astounding. I felt like I knew each person intimately, understanding their hopes, fears, and dreams. It made the story so much more meaningful.
Polly Hurlbutt
The author's ability to evoke a wide range of emotions through their words is truly remarkable. I felt like I was on an emotional rollercoaster throughout the entire book.
Tasha Cobbett
I'm already planning to reread this book. It's one of those stories that you can revisit again and again, discovering new layers of meaning each time.
