The book American Icon by Bryce G. Hoffman tells the story of Ford Motor Company and its journey back to success after facing a major crisis in 2008. The book takes readers through the leadership of Alan Mulally, who joined Ford as CEO in 2006 and implemented a series of radical changes that turned the company around.
The book explains why Ford was on the verge of collapse, detailing the company's financial troubles and internal struggles during the early 2000s. It also discusses the auto industry as a whole and the challenges it was facing during that time.
Bryce G. Hoffman is an American author, journalist, and automotive industry expert who wrote "American Icon" after spending years researching and interviewing people at Ford. The book was published in 2012 and quickly became a bestseller.
The book is divided into three parts, each one focusing on a different aspect of the company's transformation. Part one covers Mulally's early days at Ford, where he discovered the company's problems and began implementing changes. Part two covers the period of change, where Mulally worked to unify the company's global operations and create a new business plan. Part three covers the implementation of the new plan and Ford's return to profitability.
The book highlights Mulally's leadership style, which emphasized teamwork, transparency, and accountability. He believed in a "One Ford" approach, where the company would have a single global plan and work together as a team to execute it.
The book also discusses the importance of innovation and design in the auto industry, and how Ford focused on these areas to create new and exciting products that would appeal to customers. The company's success with the Ford Mustang is highlighted as an example of this.
Overall, "American Icon" is a captivating read that offers insights into the inner workings of one of the world's largest automakers. It provides valuable lessons for leaders in any industry, highlighting the importance of transparency, teamwork, innovation, and a clear sense of purpose.
In conclusion, "American Icon" is a must-read for anyone interested in business, leadership, or the auto industry. It is a well-written and engaging book that offers valuable lessons for leaders in any field. Whether you are a fan of Ford or not, this book will give you a new appreciation for what it takes to turn a company around and achieve lasting success.
✔ Author(s): Bryce G. Hoffman
✔ Title: American Icon
✔ Rating : 4.7 out of 5 base on (2576 reviews)
✔ ISBN-10: B005723KGW
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about American Icon by Bryce G. Hoffman
Molly Adams
Travel back in time with a historical epic that vividly recreates a bygone era. The author's meticulous research and engaging prose transport you to another world. Complex characters and intricate plots keep you enthralled from beginning to end. Each chapter reveals new insights into the period's culture and society. It's a captivating blend of history and fiction. Ideal for history buffs and lovers of epic sagas.
Maydena Winter
Get lost in a fantastical realm where magic and adventure await at every turn. The author's imaginative world-building and captivating narrative draw you in from the start. Engaging characters and thrilling quests make for an exciting read. The plot twists and turns keep you hooked until the very end. It's a book that sparks the imagination and takes you on a wild ride. Perfect for fans of fantasy.
Lola Frye
Explore the complexities of human relationships in this beautifully crafted novel. The author's nuanced writing and rich character development make for an engaging read. Each storyline intertwines seamlessly, creating a tapestry of interconnected lives. The emotional depth and realistic portrayal of life's challenges resonate deeply. It's a book that stays with you long after you've finished reading. Perfect for fans of literary fiction.
