The book American Icon by Bryce G. Hoffman tells the story of Ford Motor Company and its journey back to success after facing a major crisis in 2008. The book takes readers through the leadership of Alan Mulally, who joined Ford as CEO in 2006 and implemented a series of radical changes that turned the company around.
The book explains why Ford was on the verge of collapse, detailing the company's financial troubles and internal struggles during the early 2000s. It also discusses the auto industry as a whole and the challenges it was facing during that time.
Bryce G. Hoffman is an American author, journalist, and automotive industry expert who wrote "American Icon" after spending years researching and interviewing people at Ford. The book was published in 2012 and quickly became a bestseller.
The book is divided into three parts, each one focusing on a different aspect of the company's transformation. Part one covers Mulally's early days at Ford, where he discovered the company's problems and began implementing changes. Part two covers the period of change, where Mulally worked to unify the company's global operations and create a new business plan. Part three covers the implementation of the new plan and Ford's return to profitability.
The book highlights Mulally's leadership style, which emphasized teamwork, transparency, and accountability. He believed in a "One Ford" approach, where the company would have a single global plan and work together as a team to execute it.
The book also discusses the importance of innovation and design in the auto industry, and how Ford focused on these areas to create new and exciting products that would appeal to customers. The company's success with the Ford Mustang is highlighted as an example of this.
Overall, "American Icon" is a captivating read that offers insights into the inner workings of one of the world's largest automakers. It provides valuable lessons for leaders in any industry, highlighting the importance of transparency, teamwork, innovation, and a clear sense of purpose.
In conclusion, "American Icon" is a must-read for anyone interested in business, leadership, or the auto industry. It is a well-written and engaging book that offers valuable lessons for leaders in any field. Whether you are a fan of Ford or not, this book will give you a new appreciation for what it takes to turn a company around and achieve lasting success.
✔ Author(s): Bryce G. Hoffman
✔ Title: American Icon
✔ Rating : 4.7 out of 5 base on (2576 reviews)
✔ ISBN-10: B005723KGW
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about American Icon by Bryce G. Hoffman
Audrea Mahmood
Experience a heartwarming journey of self-discovery and love in this beautifully written novel. The protagonist's struggles and triumphs are portrayed with incredible empathy. Richly developed characters and a compelling plot make the story unforgettable. The emotional depth of the narrative resonates long after the book is closed. It's a touching tale that celebrates the human spirit. Perfect for readers seeking an uplifting read.
Jaylynn Fernandez
Follow the gripping tale of a detective unraveling a complex web of crime and corruption. The author's detailed writing and intricate plotting make for a suspenseful read. Each clue and revelation adds to the tension, keeping you on the edge of your seat. The characters are well-developed, with motivations that feel real and compelling. The climax delivers a satisfying resolution to the mystery. A must-read for thriller enthusiasts.
Langley Benson
Explore the transformative power of travel and adventure in this inspiring memoir. The author's vivid descriptions and engaging writing make you feel like you're right there with them. Each chapter offers new insights into different cultures and landscapes. The narrative is both informative and deeply personal, sharing the highs and lows of the journey. It's a story that inspires wanderlust and personal growth. Perfect for those who love travel stories.
