The book American Icon by Bryce G. Hoffman tells the story of Ford Motor Company and its journey back to success after facing a major crisis in 2008. The book takes readers through the leadership of Alan Mulally, who joined Ford as CEO in 2006 and implemented a series of radical changes that turned the company around.
The book explains why Ford was on the verge of collapse, detailing the company's financial troubles and internal struggles during the early 2000s. It also discusses the auto industry as a whole and the challenges it was facing during that time.
Bryce G. Hoffman is an American author, journalist, and automotive industry expert who wrote "American Icon" after spending years researching and interviewing people at Ford. The book was published in 2012 and quickly became a bestseller.
The book is divided into three parts, each one focusing on a different aspect of the company's transformation. Part one covers Mulally's early days at Ford, where he discovered the company's problems and began implementing changes. Part two covers the period of change, where Mulally worked to unify the company's global operations and create a new business plan. Part three covers the implementation of the new plan and Ford's return to profitability.
The book highlights Mulally's leadership style, which emphasized teamwork, transparency, and accountability. He believed in a "One Ford" approach, where the company would have a single global plan and work together as a team to execute it.
The book also discusses the importance of innovation and design in the auto industry, and how Ford focused on these areas to create new and exciting products that would appeal to customers. The company's success with the Ford Mustang is highlighted as an example of this.
Overall, "American Icon" is a captivating read that offers insights into the inner workings of one of the world's largest automakers. It provides valuable lessons for leaders in any industry, highlighting the importance of transparency, teamwork, innovation, and a clear sense of purpose.
In conclusion, "American Icon" is a must-read for anyone interested in business, leadership, or the auto industry. It is a well-written and engaging book that offers valuable lessons for leaders in any field. Whether you are a fan of Ford or not, this book will give you a new appreciation for what it takes to turn a company around and achieve lasting success.
Details of e-book American Icon
- Author(s): Bryce G. Hoffman
- Title: American Icon
- Rating: 4.7 out of 5 base on 2576 reviews
- Publisher: Currency (March 13, 2012)
- ISBN-10: B005723KGW
- ISBN-13: 978B005723KG5
- Language: English
- Print length: 434 pages
- Categories: Engineering & Transportation
I don't like to write book reviews...but this book was amazing...I had a hard time putting it down. Very well written and I loved the setting! I will look for other books by this author!
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It really gives another view of the world and, if you're not fooled, of marketing in general!
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