First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world's kitchens. Linda Civitello chronicles the titanic struggle that reshaped America's diet and rewrote its recipes. Presidents and robber barons, bare-knuckle litigation and bold-faced bribery, competing formulas and ruthless pricing--Civitello shows how hundreds of companies sought market control, focusing on the big four of Rumford, Calumet, Clabber Girl, and the once-popular brand Royal. She also tells the war's untold stories, from Royal's claims that its competitors sold poison, to the Ku Klux Klan's campaign against Clabber Girl and its German Catholic owners. Exhaustively researched and rich with detail, Baking Powder Wars is the forgotten story of how a dawning industry raised Cain--and cakes, cookies, muffins, pancakes, donuts, and biscuits.
✔ Author(s): Linda Civitello
✔ Title: Baking Powder Wars: The Cutthroat Food Fight that Revolutionized Cooking (Heartland Foodways)
✔ Rating : 4.4 out of 5 base on (78 reviews)
✔ ISBN-10: 0252082591
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Baking Powder Wars by Linda Civitello
Dayne Holt
Experience a heartwarming journey of self-discovery and love in this beautifully written novel. The protagonist's struggles and triumphs are portrayed with incredible empathy. Richly developed characters and a compelling plot make the story unforgettable. The emotional depth of the narrative resonates long after the book is closed. It's a touching tale that celebrates the human spirit. Perfect for readers seeking an uplifting read.
Breonna Rahman
Delve into a dystopian world where survival hinges on ingenuity and courage. The author's vivid descriptions and fast-paced narrative keep you on the edge of your seat. The protagonist's journey is filled with thrilling moments and unexpected twists. The world-building is detailed and immersive, creating a believable and haunting setting. It's a gripping tale that explores themes of power, resistance, and hope. Ideal for fans of dystopian fiction.
Keaton Holloway
Uncover the secrets of a haunted mansion in this chilling gothic novel. The author's atmospheric writing and suspenseful plot make for a captivating read. Each character's hidden motives and dark pasts add to the tension. The twists and surprises keep you guessing until the very end. It's a haunting and immersive story that you won't want to put down. Perfect for fans of gothic fiction.
