“Belonging to the Brand” is a must-read for business leaders or entrepreneurs seeking to successfully pivot in today’s rapidly evolving digital marketing and customer relations landscape. -- Comstock magazine"Schaefer’s keen observations of human behavior combined with his sharp analytical mind produced what is sure to be a foundational text for the new world of brand-customer relationship building." -- LinkedInBestselling author and futurist Mark Schaefer explains why community is a massively overlooked marketing opportunity. While "community" isn't new, he explains how three major trends are colliding in a way to make brand communities the future of marketing strategy. Highlights include:Connecting the dots between social media, content marketing, and communityPractical steps to create your own brand communityA solution to the problem of measuring ROI of communityHow a community strategy upends traditional marketing managementThe unexpected psychological connection between communities and brandsHow GenZ views community in a different way -- a wake-up call for brands!Through extensive research, diverse case studies, and expert interviews, Schaefer provides a compelling and actionable blueprint for the modern brand community. This is an unmissable work from one of marketing's leading thought leaders.
✔ Author(s): Mark W. Schaefer
✔ Title: Belonging to the Brand: Why Community is the Last Great Marketing Strategy
✔ Rating : 4.6 out of 5 base on (119 reviews)
✔ ISBN-10: 1733553398
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Belonging to the Brand by Mark W. Schaefer
Whittany Fleming
Get lost in a fantastical realm where magic and adventure await at every turn. The author's imaginative world-building and captivating narrative draw you in from the start. Engaging characters and thrilling quests make for an exciting read. The plot twists and turns keep you hooked until the very end. It's a book that sparks the imagination and takes you on a wild ride. Perfect for fans of fantasy.
Sara Price
Discover the poignant story of a family navigating life's ups and downs in this moving novel. The author's empathetic writing and well-drawn characters create a deeply emotional experience. Each chapter explores themes of love, loss, and resilience with sensitivity. The plot's twists and turns keep you engaged throughout. It's a heartwarming and thought-provoking read. Perfect for readers who enjoy stories about family dynamics.
Courtney May
Follow the thrilling adventures of an unlikely hero in a world full of danger and intrigue. The author's fast-paced writing and imaginative plot keep you on the edge of your seat. Each character is well-developed, adding depth to the exciting narrative. The twists and turns make for a rollercoaster of emotions. It's an exhilarating read that captures the essence of adventure. Perfect for fans of action-packed stories.
