What do brands like Planet Fitness, Everlane, and Bombas all have in common? They're capturing peoples' emotions and winning customers' hearts. And they are based on commodity products or services.Following the success of his #1 bestselling book, "How to Launch a Brand," acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today's new world of brand creation. "Bigger Than This" challenges companies - from startups to Fortune 100s - to (re)discover their spark and connect with today's consumers on a deeper level.In "Bigger Than This," Geyrhalter analyzes brands that are based on commodity products - watches, socks, shoes, fish - yet they quickly turn into beloved brands. He emphasizes the importance of storytelling, encouraging brands to embrace 8 simple traits these brands showcase and offers specific, actionable commandments that any brand can implement - story, belief, cause, heritage, delight, transparency, solidarity, and individuality. Instead of playing "dress-up," he wants businesses to uncover the roots of their ventures and share honest, empathetic stories that resonate with consumers, creating a loyal following that leads to strong, successful brands.Delightfully concise and refreshing, Geyrhalter draws on his personal experience of having helped shape over 60 brands, and intentionally (and noticeably) steps away from marketing fluff and business lingo that often clouds the integrity of marketing books.
✔ Author(s): Fabian Geyrhalter
✔ Title: Bigger Than This: How to turn any venture into an admired brand
✔ Rating : 4.6 out of 5 base on (140 reviews)
✔ ISBN-10: 0989646173
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Bigger Than This by Fabian Geyrhalter
Reeve Adams
Follow the gripping tale of a detective unraveling a complex web of crime and corruption. The author's detailed writing and intricate plotting make for a suspenseful read. Each clue and revelation adds to the tension, keeping you on the edge of your seat. The characters are well-developed, with motivations that feel real and compelling. The climax delivers a satisfying resolution to the mystery. A must-read for thriller enthusiasts.
Maddison Pearce
Experience the inspiring journey of an individual overcoming incredible odds in this powerful memoir. The author's candid and heartfelt writing brings their story to life. Each chapter reveals the resilience and strength of the human spirit. The narrative is both informative and deeply moving, offering valuable life lessons. It's a story that motivates and inspires, making it a must-read. Perfect for those seeking inspiration and personal growth.
Jayleen Vargas
Delve into the dark and twisted world of a psychological thriller that keeps you guessing. The author's masterful storytelling and complex characters create a gripping narrative. Each plot twist is meticulously crafted, adding to the suspense. The tension builds with each chapter, making it impossible to put down. It's a chilling and captivating read that explores the depths of the human psyche. Perfect for fans of psychological suspense.
