The time to act on Ecommerce is now! Today’s B2B customers expect a buyer-focused online experience that makes traditional work tasks easier, reflects a consumer-like Ecommerce experience, and provides instant information – whenever and wherever they want it. Ignoring digital transformation is not a sustainable path for manufacturers, brands, and distributors. Customers are forcing change, and companies that do not heed the call are risking their very relevance.Here is your help. "Billions" is a step-by-step guide for executives that are seeking to launch and grow a successful B2B Ecommerce operation. “BILLION DOLLAR B2B ECOMMERCE” teaches you how to evolve your company by embracing digital. A groundbreaking work, this comprehensive guide gives manufacturers, brands, and distributors the foundational knowledge and step-by-step instructions for planning, launching and growing a successful Ecommerce operation. By reading this book, B2B executives will learn what it takes to compete in today’s digitally-driven business environment.Author Brian Beck is one of the world's leading authorities in B2B Ecommerce and a 20+ year veteran of the field. The book begins by reflecting on the digital transformation of consumer retail sales channels, including tough lessons learned and tremendous successes earned. Then, illustrated by more than 30 compelling B2B case studies, readers will learn from the pioneers and champions of the B2B Ecommerce revolution.Readers will discover:- How to drive explosive growth in revenue and profits from Ecommerce- Why putting the customer first will yield the best results- How to deliver leadership that drive change—even in traditional industries- Steps for selecting an Ecommerce platform- Approaches for organizational development- How to manage channel conflict- The secrets to aligning selling channels- How to use digital marketing to capture new revenue- How to leverage and co-exist with Amazon- Proven ideas that you can steal from B2C retail Ecommerce- And much more! “Billion Dollar B2B Ecommerce” kicks off with a thought-provoking foreword by Andy Hoar, the Co-founder of the world's premier B2B Ecommerce conference, B2B Next, and CEO of Paradigm B2B, a B2B Ecommerce strategy firm. Previously, Andy led the B2B Ecommerce practice at Forrester Research.
✔ Author(s): Brian Beck,Andy Hoar
✔ Title: Billion Dollar B2B Ecommerce: Seize the Opportunity
✔ Rating : 4.6 out of 5 base on (45 reviews)
✔ ISBN-10: 1734790806
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
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