In this book, you’ll learn how direct marketers shatter sales records with the written word. Many people find copywriting confusing. But Breakthrough Copywriting makes it simple—by breaking everything down into a clear, step-by-step process. There’s something for everyone. New copywriters will get a complete toolkit. Experienced marketers will benefit from new strategies and tactics. You’ll discover: • How to build a powerful sales message that makes money • Secrets of headlines that all but force prospects to read your message • Easy shortcuts to creating profitable bullet points • Negative optism: a revolutionary new way to create empathy with prospects • Stories that boost sales—how to write them, step-by-step • Insider secrets for “amping up” the emotional power of your copy • How to put it all together to build trust in prospects and close the sale Whether you are a freelance copywriter, an entrepreneur, or a marketing professional, you’ll get tips, tools and templates to easily make the written word produce a lot more sales for you.
✔ Author(s): David Garfinkel,Bond Halbert
✔ Title: Breakthrough Copywriting: How to Generate Quick Cash with the Written Word
✔ Rating : 4.6 out of 5 base on (365 reviews)
✔ ISBN-10: 1548706957
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Breakthrough Copywriting by David Garfinkel
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