As your company’s chief marketing officer, you’re responsible for your organization’s growth and reputation—but you don’t have enough control. Your organization works in departmental silos, functional leaders pushing their own solutions and feeling satisfied with functional KPIs. But the kind of exponential growth that creates unstoppable momentum requires your customer-facing departments to fight for the customer instead of their own departmental wins.You’re not the only one who notices—but you are the only one in the perfect position to do something about it.Discover how to reach your potential and stand out as more than a marketing professional. In CMO to CRO, industry experts Brandi Starr, Mike Geller, and Rolly Keenan show you how to bring revenue to the forefront and make every team’s number one objective a seamless customer experience. You’ll learn how to create consistency by reorganizing your business, following the customer, prioritizing revenue, and using CX technology to succeed where your competition fails.This book presents a revolutionary approach to not only unite the silos but position you as an innovative leader and finally uncover what CX is really about: revenue growth.
✔ Author(s): Mike Geller,Rolly Keenan,Brandi Starr
✔ Title: CMO to CRO: The Revenue Takeover by the Next Generation Executive
✔ Rating : 4.5 out of 5 base on (62 reviews)
✔ ISBN-10: 1544517807
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about CMO to CRO by Mike Geller
Cedrica Ingram
Get lost in a fantastical realm where magic and adventure await at every turn. The author's imaginative world-building and captivating narrative draw you in from the start. Engaging characters and thrilling quests make for an exciting read. The plot twists and turns keep you hooked until the very end. It's a book that sparks the imagination and takes you on a wild ride. Perfect for fans of fantasy.
Leyanne Kemp
Follow the thrilling adventures of an unlikely hero in a world full of danger and intrigue. The author's fast-paced writing and imaginative plot keep you on the edge of your seat. Each character is well-developed, adding depth to the exciting narrative. The twists and turns make for a rollercoaster of emotions. It's an exhilarating read that captures the essence of adventure. Perfect for fans of action-packed stories.
Maydena Winter
Experience the emotional journey of a character discovering their true self in this moving novel. The author's empathetic writing and rich character development create a deeply resonant narrative. Each chapter explores themes of identity, acceptance, and love with sensitivity. The plot's twists and turns keep you engaged from start to finish. It's a heartwarming and thought-provoking read. Perfect for readers who enjoy stories about personal growth and self-discovery.
