As your company’s chief marketing officer, you’re responsible for your organization’s growth and reputation—but you don’t have enough control. Your organization works in departmental silos, functional leaders pushing their own solutions and feeling satisfied with functional KPIs. But the kind of exponential growth that creates unstoppable momentum requires your customer-facing departments to fight for the customer instead of their own departmental wins.You’re not the only one who notices—but you are the only one in the perfect position to do something about it.Discover how to reach your potential and stand out as more than a marketing professional. In CMO to CRO, industry experts Brandi Starr, Mike Geller, and Rolly Keenan show you how to bring revenue to the forefront and make every team’s number one objective a seamless customer experience. You’ll learn how to create consistency by reorganizing your business, following the customer, prioritizing revenue, and using CX technology to succeed where your competition fails.This book presents a revolutionary approach to not only unite the silos but position you as an innovative leader and finally uncover what CX is really about: revenue growth.
✔ Author(s): Mike Geller,Rolly Keenan,Brandi Starr
✔ Title: CMO to CRO: The Revenue Takeover by the Next Generation Executive
✔ Rating : 4.5 out of 5 base on (62 reviews)
✔ ISBN-10: 1544517807
✔ ISBN-13: 9781544517803
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about CMO to CRO by Mike Geller
Aileen Menzie
What a rollercoaster of emotions! I laughed, cried, and everything in between. The author's ability to evoke such raw feelings is truly commendable. It's a story that will stay with me forever.
Kara Snyder
I'm already planning to reread this book. It's one of those stories that you can revisit again and again, discovering new layers of meaning each time.
Laura Hill
The themes of resilience and hope resonated deeply with me. This book taught me valuable life lessons that I'll carry with me for years to come.
