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Drawing on cutting-edge neuroscience and social psychology research, an acclaimed author demonstrates how so much of our thinking is informed by false assumptions—making us dangerously mistrustful as a society and needlessly unhappy as individuals.  The desire to fit in is one of the most powerful, least understood forces in society.  Todd Rose believes that as human beings, we continually act against our own best interests because our brains misunderstand what others believe. A complicated set of illusions driven by conformity bias distorts how we see the world around us. From toilet paper shortages to kidneys that get thrown away rather than used for transplants; from racial segregation to the perceived “electability” of women in politics; from bottled water to “cancel culture,” we routinely copy others, lie about what we believe, cling to tribes, and silence people.  The question is, Why do we keep believing the lies and hurting ourselves?  Todd Rose proves that the answer is hard-wired in our DNA: our brains are more socially dependent than we realize or dare to accept. Most of us would rather be fully in sync with the social norms of our respective groups than be true to who we are. Using originally researched data, Collective Illusions shows us where we get things wrong and, just as important, how we can be authentic in forming opinions while valuing truth. Rose offers a counterintuitive yet empowering explanation for how we can bridge our inference gap, make decisions with a newfound clarity, and achieve fulfillment.   **National Bestseller**  **Wall Street Journal Bestseller**  **Named Amazon's 2022 Best Book of the Year in Business, Leadership, and Science** 

✔ Author(s):
✔ Title: Collective Illusions: Conformity, Complicity, and the Science of Why We Make Bad Decisions
✔ Rating : 4.5 out of 5 base on (396 reviews)
✔ ISBN-10: 0306925699
✔ ISBN-13: 9780306925696
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle

Readers' opinions about Collective Illusions by Todd Rose

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Polly Hurlbutt
This book completely captured my heart. The characters were so relatable, and their journeys resonated deeply with me. The writing was poetic and powerful, leaving me with a sense of awe. I'm grateful to have experienced this literary gem.
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Rosa Bax
The way the author handled complex emotions and relationships was remarkable. I felt deeply connected to the characters, and their growth throughout the story was both inspiring and moving.
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Iris Watts
I couldn't stop raving about this book to my friends and family. It's a literary gem that deserves all the praise. I can't wait to dive into more works by this talented author.


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