Between 2010 and 2014, Sarah Richards and her team at the United Kingdom’s Government Digital Service did what many thought impossible: they took over 400 separate government websites and transformed them into a single site designed to effectively serve its users. In doing so, they defined a new discipline: content design.Content design isn’t graphic design or just copywriting under another name. Content design focuses on what content best serves the users’ needs, whether it be the written word, infographics, visuals, videos, or charts.At the core of content design are the needs of the users—and this means determining what your users want. More than this, it’s about analysing data to determine when, where, and how users want to digest information. There is no room for assumptions in content design—success or failure hinges on how well you understand your users’ needs.Discover the power of designing completely user-based content, grounded not on what organisations think their users want but on the needs, actions, and motivating forces of your site visitors.
✔ Author(s): Sarah Richards
✔ Title: Content design
✔ Rating : 4.7 out of 5 base on (284 reviews)
✔ ISBN-10: 1527209180
✔ ISBN-13: 9781527209183
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Content design by Sarah Richards
Thea Bell
This book is a work of art. The language, the imagery, the symbolism - everything came together beautifully to create a memorable reading experience.
Kara Snyder
The plot was so well-paced that I lost track of time while reading. I was completely immersed in the story, eagerly turning the pages to uncover the next twist.
Violet Tyler
The characters in this book felt like old friends, and I was sad to say goodbye to them at the end. It's a testament to the author's talent for creating memorable and relatable personas.
