DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketinggoes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands. Written by a recognized industry thought leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to "owned" media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels. It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.
✔ Author(s): Rebecca Lieb,Jaimy Szymanski
✔ Title: Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy
✔ Rating : 4.4 out of 5 base on (28 reviews)
✔ ISBN-10: 0749479752
✔ ISBN-13: 9780749479756
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Content by Rebecca Lieb
Lucy Garraway
This book is a work of art. The language, the imagery, the symbolism - everything came together beautifully to create a memorable reading experience.
Sarah Franklin
This is a book I'll cherish and recommend to everyone. It touched my soul and made me reflect on life's profound mysteries.
Polly Hurlbutt
The characters in this book felt like old friends, and I was sad to say goodbye to them at the end. It's a testament to the author's talent for creating memorable and relatable personas.
