Written by the nephew of Sigmund Freud and named by PBS as one of its 'Books That Shook the World', Crystallizing Public Opinion was the first book ever written about the public relations industry. It gives a fascinating and frightening glimpse into the world of propoganda and advertising, and shows how ideas as different as eating bacon for breakfast and preferring women to be thin were put into our heads.Edward Bernays was named as one of the 100 most influential Americans of the 20th Century by Life magazine. With his view that the public are irrational and behave like herds of animals, he outlines here techinques to control the masses in whatever way the influencer chooses. He counted among his clients the American Tobacco Company, several U.S. presidents, and the opponents of the Guatemalan revolution.
✔ Author(s): Edward Bernays
✔ Title: Crystallizing Public Opinion
✔ Rating : 4.6 out of 5 base on (565 reviews)
✔ ISBN-10: 107827326X
✔ ISBN-13: 9781078273268
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Crystallizing Public Opinion by Edward Bernays
Jillian Neel
The author's ability to evoke a wide range of emotions through their words is truly remarkable. I felt like I was on an emotional rollercoaster throughout the entire book.
Katherine Stevenson
This book is a work of art. The language, the imagery, the symbolism - everything came together beautifully to create a memorable reading experience.
Laura Hill
The plot was so well-paced that I lost track of time while reading. I was completely immersed in the story, eagerly turning the pages to uncover the next twist.
