#1 on Product HuntOver 1,500 copies sold worldwide! If you're interested in implementing Jobs to be Done—whether you're a seasoned practictioner or new to the JTBD world—this practical guide to qualitative interviews belongs on your bookshelf alongside the books of Bob Moesta, Jim Kalbach, and Clayton Christensen.Deploy Empathy is underpinned by a key idea: how you ask a question matters just as much as the questions you ask. In order to thoroughly understand customer jobs to be done and pull out their hidden needs, desires, and processes, you need to ask questions empathetically.Thankfully, empathy is a skill that anyone can learn. Deploy Empathy will help you learn the skill of interviewing your customers and help you learn to truly listen to them. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks.By the end of this book, you’ll be able to interview customers and potential customers with confidence."A smart look at one of business's most overlooked but critical topics." - Morgan Housel, Partner at Collaborative Fund and Author of the International Best-Seller The Psychology of Money"Deploy Empathy is a rare treat: a deep dive, by an expert practitioner, into customer interviews. In addition to strategic exhortations to keep the interview focused on the customer, the tactical advice about phrasing to draw out their opinions and emotions without biasing them is top notch. I'd heartily recommend it to anyone who builds or sells. Deploy Empathy is, far and away, the best book I've ever read on user interviews, filled with tactical insights that were new even having done hundreds of them." - Patrick McKenzie (aka patio11), Founder, Kalzumeus Software
✔ Author(s): Michele Hansen
✔ Title: Deploy Empathy: A practical guide to interviewing customers
✔ Rating : 4.8 out of 5 base on (73 reviews)
✔ ISBN-10: 173744660X
✔ ISBN-13: 9781737446606
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Deploy Empathy by Michele Hansen
Lucy Garraway
This book completely captured my heart. The characters were so relatable, and their journeys resonated deeply with me. The writing was poetic and powerful, leaving me with a sense of awe. I'm grateful to have experienced this literary gem.
Elaine Leonard
This book is a work of art. The language, the imagery, the symbolism - everything came together beautifully to create a memorable reading experience.
Iris Watts
The themes of resilience and hope resonated deeply with me. This book taught me valuable life lessons that I'll carry with me for years to come.
