Dynamics of International Advertising: Theoretical and Practical Perspectives 3rd Edition The purpose of this text is to prepare students of advertising to operate in our increasingly global village, and as such is written from the perspective of understanding the role of culture in international commercial communications. Table of Contents Growth of International Business and Advertising The International Marketing Mix The International Marketing and Advertising Environment The Cultural Environment Coordinating and Controlling International AdvertisingCreative Strategy and ExecutionAdvertising Media in the International ArenaResearch in the International ArenaAdvertising Regulatory Considerations Ethics and Beyond Perfect for classes related to: International Advertising Global Advertising Advertising & Globalization International Marketing
✔ Author(s): Barbara Mueller
✔ Title: Dynamics of International Advertising: Theoretical and Practical Perspectives
✔ Rating : 4.1 out of 5 base on (19 reviews)
✔ ISBN-10: 1433127598
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Dynamics of International Advertising by Barbara Mueller
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