[PDF/ePUB] Essentials of Services Marketing

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Essentials of Services Marketing, 3rd Edition is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.

✔ Author(s):
✔ Title: Essentials of Services Marketing: Wirtz Essentials of Services Marketing, Global Edition 3
✔ Rating : 4.6 out of 5 base on (34 reviews)
✔ ISBN-10: 1292089954
✔ ISBN-13: 9781292089959
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle

Readers' opinions about Essentials of Services Marketing by Jochen Wirtz

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Kara Snyder
The plot was incredibly well-crafted, with twists and turns that kept me hooked until the very last page. It was impossible to predict what would happen next.
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Laura Hill
The author's ability to evoke a wide range of emotions through their words is truly remarkable. I felt like I was on an emotional rollercoaster throughout the entire book.
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Violet Tyler
The plot was so well-paced that I lost track of time while reading. I was completely immersed in the story, eagerly turning the pages to uncover the next twist.


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