Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell�s FOUNDATIONS OF MARKETING 9E with MindTap. This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You'll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalization, and marketing technology interface. Updated intriguing visuals, timely content, real cases, and fascinating videos work with the engaging presentation to put principles into practice in today's fast-paced business world. MindTap, today's leading digital platform helps you reinforce concepts to learn, apply, and study them in interactive marketing scenarios to build confidence and elevate performance.
✔ Author(s): William M. Pride,O. C. Ferrell
✔ Title: Foundations of Marketing (MindTap Course List)
✔ Rating : 4 out of 5 base on (26 reviews)
✔ ISBN-10: 0357129466
✔ ISBN-13: 9780357129463
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Foundations of Marketing by William M. Pride
Thea Bell
I must confess, this book made me shed tears like never before. The themes of love, loss, and resilience struck a chord with my soul. It was an emotional journey I'm grateful to have taken.
Sarah Franklin
The way this book explored the complexities of human nature and relationships was both profound and relatable. It touched my heart in ways I didn't expect.
Violet Tyler
I'm already planning to reread this book. It's one of those stories that you can revisit again and again, discovering new layers of meaning each time.
