Audiobook Instant BestsellerAmazon Bestseller in Marketing (Audible)Amazon Bestseller in Direct MarketingAmazon Bestseller in Home-Based Business AdvertisingAmazon Bestseller in Public RelationsAmazon Bestseller in Media & Communications IndustryAmazon Bestseller in Market Research BusinessEver wonder what makes household names like Oprah, Ellen, or Beyoncé so powerful?It’s all about influencer branding, and Laura Bull will tell you everything youneed to know.Bull spent ten years with Sony Music Entertainment, becoming one of the company's youngest executives and spearheading artist development and marketing for globally recognized brands. She is an expert who specializes in transforming entrepreneurs into viable brands and teaching what it takes to become a powerful "influencer."Whether you are an artist, blogger, performer, politician, author, or thought leader, this book will change the way you think about your “brand” and your future.Bull marries positive psychology principles with traditional branding strategies and reveals her revolutionary Brand Matrix that will have you soaring past personal branding into the very different world of influencer branding.This intelligent, breezy read provides tools, exercises, and additional resources that offer real-world support to tackle your own engaging, competitive, and authentic brand identity. Entertaining examples from pop culture and politics round out this book that can truly take you from individual to empire.A consultant and speaker, Bull has also taught disciplines in marketing and music business at multiple colleges and universities, including SMU's Temerlin Advertising Institute.
✔ Author(s): Laura Bull
✔ Title: From Individual to Empire: A Guide to Building an Authentic and Powerful Brand
✔ Rating : 4.4 out of 5 base on (103 reviews)
✔ ISBN-10: 1632992612
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about From Individual to Empire by Laura Bull
Maydena Winter
Follow the gripping tale of a detective unraveling a complex web of crime and corruption. The author's detailed writing and intricate plotting make for a suspenseful read. Each clue and revelation adds to the tension, keeping you on the edge of your seat. The characters are well-developed, with motivations that feel real and compelling. The climax delivers a satisfying resolution to the mystery. A must-read for thriller enthusiasts.
Louise Russell
Experience the inspiring journey of an individual overcoming incredible odds in this powerful memoir. The author's candid and heartfelt writing brings their story to life. Each chapter reveals the resilience and strength of the human spirit. The narrative is both informative and deeply moving, offering valuable life lessons. It's a story that motivates and inspires, making it a must-read. Perfect for those seeking inspiration and personal growth.
Goldarina Wilson
Follow the heartwarming journey of a group of friends navigating life's challenges together. The author's empathetic writing and well-developed characters create a deeply emotional experience. Each chapter explores themes of friendship, love, and resilience with sensitivity. The plot's twists and turns keep you engaged throughout. It's a story that celebrates the bonds that connect us. Perfect for readers who enjoy stories about friendship and community.
