Audiobook Instant BestsellerAmazon Bestseller in Marketing (Audible)Amazon Bestseller in Direct MarketingAmazon Bestseller in Home-Based Business AdvertisingAmazon Bestseller in Public RelationsAmazon Bestseller in Media & Communications IndustryAmazon Bestseller in Market Research BusinessEver wonder what makes household names like Oprah, Ellen, or Beyoncé so powerful?It’s all about influencer branding, and Laura Bull will tell you everything youneed to know.Bull spent ten years with Sony Music Entertainment, becoming one of the company's youngest executives and spearheading artist development and marketing for globally recognized brands. She is an expert who specializes in transforming entrepreneurs into viable brands and teaching what it takes to become a powerful "influencer."Whether you are an artist, blogger, performer, politician, author, or thought leader, this book will change the way you think about your “brand” and your future.Bull marries positive psychology principles with traditional branding strategies and reveals her revolutionary Brand Matrix that will have you soaring past personal branding into the very different world of influencer branding.This intelligent, breezy read provides tools, exercises, and additional resources that offer real-world support to tackle your own engaging, competitive, and authentic brand identity. Entertaining examples from pop culture and politics round out this book that can truly take you from individual to empire.A consultant and speaker, Bull has also taught disciplines in marketing and music business at multiple colleges and universities, including SMU's Temerlin Advertising Institute.
✔ Author(s): Laura Bull
✔ Title: From Individual to Empire: A Guide to Building an Authentic and Powerful Brand
✔ Rating : 4.4 out of 5 base on (103 reviews)
✔ ISBN-10: 1632992612
✔ ISBN-13: 9781632992611
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about From Individual to Empire by Laura Bull
Katherine Stevenson
The author's writing style is so captivating; I couldn't put the book down. Every sentence was beautifully crafted, and the descriptions painted vivid images in my mind. A true literary gem.
Sydney Richardson
The depth of character development was astounding. I felt like I knew each person intimately, understanding their hopes, fears, and dreams. It made the story so much more meaningful.
Rosa Bax
This book is a work of art. The language, the imagery, the symbolism - everything came together beautifully to create a memorable reading experience.
