How are market-leading products born?Successful innovations may end up reaching a mainstream audience, but they never start off that way. That’s the paradox of innovation most entrepreneurs fail to embrace—the typical people in your market are not the ones you need to woo when bringing your idea to life.Instead, find the “superfans” hidden in your audience: Those willing to take risk and put up with a messy or incomplete prototype in order to start solving the problem your product will eliminate. Show your idea to these people. What do they love about it? Where does it seem to go in the wrong direction? Allowing these early fans to “play” with your idea gives you fast, accurate answers to your most pressing questions long before your product is built.Game Thinking supercharges your progressThat’s where Game Thinking comes in. In this groundbreaking book, Amy Jo Kim lays out a step-by-step system for crafting products that people love...and keep loving. The secret? Develop “impossible to put down” products by using techniques that the fast-moving games industry employs when making games that glue millions of players to their screens.During her time working on genre-defining games like The Sims, Rock Band, and Ultima Online, Amy Jo learned that customers stick with products that help them get better at something they care about, like playing an instrument or leading a team. Amy Jo has used her insights from gaming to help hundreds of companies like Netflix, Disney, The New York Times, Ubisoft and Happify innovate faster and smarter, and drive long-term engagement.Build successful products like a (game) masterBuilding on the principles of lean/agile design and design thinking, Game Thinking covers five powerful strategies you can use to create your next hit product:Accelerate innovation by testing your highest risk assumptions firstUse insights from superfans to build a product that fits how people really behaveKeep customers engaged with a coherent and compelling customer journeyImprove your product concept by rapidly testing and tuning the core experiencePlot your development path with the Game Thinking roadmapGet your hands on Game Thinking, and start innovating smarter today.
✔ Author(s): Amy Jo Kim PhD,Scott Kim,Raph Koster
✔ Title: Game Thinking: Innovate smarter & drive deep engagement with design techniques from hit games
✔ Rating : 4.5 out of 5 base on (108 reviews)
✔ ISBN-10: 099978854X
✔ ISBN-13: 9780999788547
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Game Thinking by Amy Jo Kim PhD
Beata Shepard
The author's writing style is so captivating; I couldn't put the book down. Every sentence was beautifully crafted, and the descriptions painted vivid images in my mind. A true literary gem.
Virginia Savage
The rich historical context of the book added a layer of depth that I found fascinating. It was like stepping back in time and experiencing history firsthand.
Iris Watts
The themes of resilience and hope resonated deeply with me. This book taught me valuable life lessons that I'll carry with me for years to come.
