Many presales, sales, marketing, and customer success practitioners say they are skilled at doing demos – but are they?A head of presales commented, “They don’t know what they don’t know…! 50% of our sales opportunities end in ‘No Decision’ and 30% of our demos are just pure waste. We must move from our traditional approaches to a validated, proven methodology that succeeds…!”Assess where you and your team stand on these ten levels of increasing proficiency:Level 1: Follows the standard demo scriptLevel 2: Customizes based on the prospect’s market/industryLevel 3: Customizes based on the discovery information uncoveredLevel 4: Communicates tangible business valueLevel 5: Differentiates Vision Generation from Technical Proof scenariosLevel 6: Manages and explores prospect questionsLevel 7: Uses Biased Questions to outflank competition and reengineer visionLevel 8: Applies storytelling techniques to reinforce key ideasLevel 9: Applies these skills to the broad range of demo scenarios required, including demos for prospects occupying different portions of the Technology Adoption Curve, presenting new products, Executive Briefing Centers, transactional sales cycles, expansion opportunities, lunch and learn sessions, tradeshows, demos for analysts and third parties, channel partners, internal demos, and other scenariosLevel 10: Captures and reuses demo success scenarios, and integrates, aligns, and leverages the skills above into a cohesive demonstration methodologyOrganizations that reach Level 4 enjoy substantial competitive advantages vs their peers, those at Level 7 gain critical differentiation, and teams at Level 10 experience remarkable scaling and amplification rewards.Consuming and performing the exercises in this book can transform individuals, teams, and organizations from undifferentiated sellers into high-performing experts who truly enable buyers, resulting in mutually successful outcomes that endure.
✔ Author(s): Peter E Cohan
✔ Title: Great Demo! How To Create And Execute Stunning Software Demonstrations: Third Edition
✔ Rating : 4.9 out of 5 base on (23 reviews)
✔ ISBN-10: B0C9SNKC2Y
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Great Demo! How To Create And Execute Stunning Software Demonstrations by Peter E Cohan
Rosehannah Wilkinson
Unravel the secrets of a small town with a dark past in this gripping thriller. The author's atmospheric writing and suspenseful plot make for a page-turner. Each character's hidden motives and secrets add to the tension. The twists and surprises keep you guessing until the very end. It's a chilling and captivating read that you won't want to put down. Perfect for fans of mystery and suspense.
Poppy Anderson
Experience the profound impact of art and creativity in this beautifully written novel. The author's evocative writing and compelling characters bring the story to life. Each chapter explores the transformative power of art with sensitivity and depth. The plot is both thought-provoking and emotionally resonant. It's a narrative that celebrates the beauty of human expression. Ideal for readers who appreciate stories about art and inspiration.
Langley Benson
Discover the hidden stories behind famous works of art in this fascinating book. The author's detailed research and engaging writing bring each piece to life. Each chapter uncovers new insights into the artists' lives and creative processes. The narrative is both informative and captivating, offering a new perspective on familiar artworks. It's a must-read for art lovers and history buffs alike. Perfect for those who appreciate the stories behind the art.
