Many presales, sales, marketing, and customer success practitioners say they are skilled at doing demos – but are they?A head of presales commented, “They don’t know what they don’t know…! 50% of our sales opportunities end in ‘No Decision’ and 30% of our demos are just pure waste. We must move from our traditional approaches to a validated, proven methodology that succeeds…!”Assess where you and your team stand on these ten levels of increasing proficiency:Level 1: Follows the standard demo scriptLevel 2: Customizes based on the prospect’s market/industryLevel 3: Customizes based on the discovery information uncoveredLevel 4: Communicates tangible business valueLevel 5: Differentiates Vision Generation from Technical Proof scenariosLevel 6: Manages and explores prospect questionsLevel 7: Uses Biased Questions to outflank competition and reengineer visionLevel 8: Applies storytelling techniques to reinforce key ideasLevel 9: Applies these skills to the broad range of demo scenarios required, including demos for prospects occupying different portions of the Technology Adoption Curve, presenting new products, Executive Briefing Centers, transactional sales cycles, expansion opportunities, lunch and learn sessions, tradeshows, demos for analysts and third parties, channel partners, internal demos, and other scenariosLevel 10: Captures and reuses demo success scenarios, and integrates, aligns, and leverages the skills above into a cohesive demonstration methodologyOrganizations that reach Level 4 enjoy substantial competitive advantages vs their peers, those at Level 7 gain critical differentiation, and teams at Level 10 experience remarkable scaling and amplification rewards.Consuming and performing the exercises in this book can transform individuals, teams, and organizations from undifferentiated sellers into high-performing experts who truly enable buyers, resulting in mutually successful outcomes that endure.
✔ Author(s): Peter E Cohan
✔ Title: Great Demo! How To Create And Execute Stunning Software Demonstrations: Third Edition
✔ Rating : 4.9 out of 5 base on (23 reviews)
✔ ISBN-10: B0C9SNKC2Y
✔ ISBN-13: 978B0C9SNKC27
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Great Demo! How To Create And Execute Stunning Software Demonstrations by Peter E Cohan
Josephine Alvarez
I'm still in awe of the intricate plot and the way everything seamlessly came together. The twists kept me guessing until the very end. It's one of those rare books that leave a lasting impact.
Daphne Garner
This book is a treasure trove of knowledge and wisdom. The insights offered by the characters and their experiences have left a lasting impression on me.
Sydney Richardson
This book is a work of art. The language, the imagery, the symbolism - everything came together beautifully to create a memorable reading experience.
