The new edition of the book readers call the bible for advertisingThe sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional.In this fully updated edition, you’ll explore:How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation.How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life.How to go 180˚ against common sense for ideas that have the potential of becoming viral.How to create the kind of portfolio that will get you a job in the industry.
✔ Author(s): Luke Sullivan
✔ Title: Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising
✔ Rating : 3.8 out of 5 base on (109 reviews)
✔ ISBN-10: 1119819695
✔ ISBN-13: 9781119819691
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Hey Whipple, Squeeze This by Luke Sullivan
Beata Shepard
What a rollercoaster of emotions! I laughed, cried, and everything in between. The author's ability to evoke such raw feelings is truly commendable. It's a story that will stay with me forever.
Sarah Franklin
This book has reignited my passion for reading. It reminded me of the sheer joy that can be found in losing oneself in the pages of a good story. I can't wait to explore more books now.
Polly Hurlbutt
This book is a treasure trove of knowledge and wisdom. The insights offered by the characters and their experiences have left a lasting impression on me.
