Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. And more difficult to recover from. To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach or go the way of the dinosaurs.High-Impact Content Marketing shows how to succeed by taking a simplified yet strategic approach to standing out and driving revenue impact. It covers time-proven strategies to create video, audio, social media and longer-form content that audiences will actually want to consume and how to do so in a genuinely inclusive way. It also shows how to master content distribution across channels such as websites, blogs, email and social media networks to maximize reach, engagement and impact. What makes High-Impact Content Marketing unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact. It features easy-to-implement frameworks and actionable guides throughout as well as examples of best-in-class content marketing from the likes of Patagonia, Microsoft, Spotify and Google plus interviews with top industry experts from across the globe. Guidance is also included on how to align content with various stages of the customer journey. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships and boost conversions.
✔ Author(s): Purna Virji
✔ Title: High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective
✔ Rating : 4.9 out of 5 base on (13 reviews)
✔ ISBN-10: 1398608432
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about High by Purna Virji
Meral Fowler
Explore the complexities of human relationships in this beautifully crafted novel. The author's nuanced writing and rich character development make for an engaging read. Each storyline intertwines seamlessly, creating a tapestry of interconnected lives. The emotional depth and realistic portrayal of life's challenges resonate deeply. It's a book that stays with you long after you've finished reading. Perfect for fans of literary fiction.
Sara Poole
Delve into the dark and twisted world of a psychological thriller that keeps you guessing. The author's masterful storytelling and complex characters create a gripping narrative. Each plot twist is meticulously crafted, adding to the suspense. The tension builds with each chapter, making it impossible to put down. It's a chilling and captivating read that explores the depths of the human psyche. Perfect for fans of psychological suspense.
Gipsy Herbert
Explore the transformative power of travel and adventure in this inspiring memoir. The author's vivid descriptions and engaging writing make you feel like you're right there with them. Each chapter offers new insights into different cultures and landscapes. The narrative is both informative and deeply personal, sharing the highs and lows of the journey. It's a story that inspires wanderlust and personal growth. Perfect for those who love travel stories.
