Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies.Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examplesReplete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
✔ Author(s): Felipe Korzenny,Sindy Chapa,Betty Ann Korzenny
✔ Title: Hispanic Marketing: The Power of the New Latino Consumer
✔ Rating : 4.4 out of 5 base on (17 reviews)
✔ ISBN-10: 1138917796
✔ ISBN-13: 9781138917798
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Hispanic Marketing by Felipe Korzenny
Elaine Leonard
The depth of character development was astounding. I felt like I knew each person intimately, understanding their hopes, fears, and dreams. It made the story so much more meaningful.
Virginia Savage
The way this book explored the complexities of human nature and relationships was both profound and relatable. It touched my heart in ways I didn't expect.
Laura Hill
This is a book I'll cherish and recommend to everyone. It touched my soul and made me reflect on life's profound mysteries.
