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A new, counterintuitive theory for how social networks influence the spread of behaviorNew social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovations? How Behavior Spreads presents over a decade of original research examining how changes in societal behavior―in voting, health, technology, and finance―occur and the ways social networks can be used to influence how they propagate. Damon Centola's startling findings show that the same conditions that accelerate the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world.
✔ Author(s): Damon Centola
✔ Title: How Behavior Spreads: The Science of Complex Contagions (Princeton Analytical Sociology Series, 3)
✔ Rating : 4.7 out of 5 base on (40 reviews)
✔ ISBN-10: 0691202427
✔ ISBN-13: 9780691202426
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about How Behavior Spreads by Damon Centola
Thea BellThe plot twists were executed masterfully. I was left gasping at every unexpected turn, and the suspense kept me on edge throughout. Bravo to the author for keeping me guessing.
Beata ShepardThis book is a work of art. The language, the imagery, the symbolism - everything came together beautifully to create a memorable reading experience.
Aileen MenzieThe plot was so well-paced that I lost track of time while reading. I was completely immersed in the story, eagerly turning the pages to uncover the next twist.
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