Theurel & Thomas is the first patisserie in Mexico, specializing in French macarons. The white palette is central to the design to highlight the bright colors of the macarons. It also speaks to purity, weddings, and innocent delicacies. The 18th century French interior recalls the romance of intrigue at Versailles. The combination tells the visitor that this is the place to purchase treats in the service of true romance. The raw and bare typography, black on white, and straightforward bottle shape [of Barro de Cobre mezcal packaging] read as pure with no requirement for anything to elevate the brand. Here, there is no demand to deceive or entice the viewer. The designers present the product and facts with confidence. Well-placed humor elevates a mundane process to the memorable. Paula Scher's signage for a New York parking garage asks the obvious question on the building's Scrabble-like window pattern. The typography tells the viewer, "This parking garage is friendlier than the others down the street." Humor becomes a unique selling proposition while adding a moment of delight in the tedious process of finding a parking spot.
✔ Author(s): Sean Adams
✔ Title: How Design Makes Us Think: And Feel and Do Things
✔ Rating : 4.6 out of 5 base on (98 reviews)
✔ ISBN-10: 1616899778
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about How Design Makes Us Think by Sean Adams
Isabella George
Dive into a captivating mystery where each clue unravels a new layer of intrigue. The author's masterful storytelling keeps you guessing until the final page. Vivid characters and detailed settings bring the story to life. The suspense builds with each chapter, making it impossible to put down. It's a gripping tale that will keep you on the edge of your seat. A must-read for fans of the genre.
Evie Ferguson
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Rayleen Kirby
Discover the hidden stories behind famous works of art in this fascinating book. The author's detailed research and engaging writing bring each piece to life. Each chapter uncovers new insights into the artists' lives and creative processes. The narrative is both informative and captivating, offering a new perspective on familiar artworks. It's a must-read for art lovers and history buffs alike. Perfect for those who appreciate the stories behind the art.
