Do you want to sell more books and reach more readers?Do you want to discover how to build an author career for the long-term as well as spike your book sales right now? If you don’t know much about marketing, don’t worry. We all start with nothing.I’m Joanna Penn and back in 2008, I had no book sales, no audience, no website, no social media, no podcast, no email list. No nothing.Now I’m a New York Times and USA Today bestselling author of thrillers and non-fiction. My books have sold over 500,000 copies in 158 countries, and I’m an award-winning creative entrepreneur and international speaker, making a multi-six-figure income with my writing.Learning how to market my books and my personal brand changed my life. Yes, you need to write an awesome book, but you also need to know how to get it in front of the right readers. How to Market a Book is for authors who want to sell more books, but it's also for those writers who want to think like an entrepreneur and build a long-term income. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career.There are short-term tactics for those who want to boost immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer.It's also about going beyond just the book, because these methods can take you from being an author into making money from other products, professional speaking, and creating opportunities that you can't even imagine yet.In this completely updated Third Edition, you’ll discover: ˃˃˃ Part 1: Marketing PrinciplesBook marketing myths, how discoverability works, and the polarities of marketing that will determine what you choose to implement˃˃˃ Part 2: Your Book FundamentalsPrerequisites for success, how to optimise your book for online sales, categories and keywords, exclusivity, pricing and use of free, box-sets and bundling, and writing series˃˃˃ Part 3: No Platform Needed. Short-term MarketingHow to get customer reviews and find book bloggers, paid advertising with email blasts, paid advertising with Facebook, Amazon Ads and ad stacking, algorithm hacking, big data, and production speed˃˃˃ Part 4: Your Author Platform. Long-term MarketingBuilding an author brand, author website, list-building and email marketing, content marketing, blogging, audio and podcasting, video and book trailers, social networking, professional speaking, marketing audiobooks, PR and publicity, TV, radio and traditional media ˃˃˃ Part 5: Launching Your BookWhy launching is different for indie authors, soft launch, launch spikes, post launch, how to relaunch backlist books. Includes an example book marketing strategy and launch plan checklist.˃˃˃ Other books for authors by Joanna Penn. Available in ebook, print and audiobook. How to Make a Living with your Writing Business for Authors: How to be an Author Entrepreneur The Successful Author MindsetPublic Speaking for Authors, Creatives and Other Introverts Co-writing a Book: Collaboration and Co-Creation for Writers Successful Self-Publishing Career Change: Stop hating your job, discover what you really want to do with your life, and start doing it! Joanna’s website for authors, The Creative Penn, has been voted one of the Top 100 websites for writers by Writers Digest several years running, and The Creative Penn podcast is one of the top podcasts for writers and indie authors.
✔ Author(s): Joanna Penn
✔ Title: How to Market a Book Third Edition (Creative Business Books for Writers and Authors)
✔ Rating : 4.6 out of 5 base on (495 reviews)
✔ ISBN-10: 191210587X
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about How to Market a Book Third Edition by Joanna Penn
Cedrica Ingram
Follow the gripping tale of a detective unraveling a complex web of crime and corruption. The author's detailed writing and intricate plotting make for a suspenseful read. Each clue and revelation adds to the tension, keeping you on the edge of your seat. The characters are well-developed, with motivations that feel real and compelling. The climax delivers a satisfying resolution to the mystery. A must-read for thriller enthusiasts.
Naomi Bates
Immerse yourself in a richly detailed fantasy world where heroes and villains clash in epic battles. The author's intricate plotting and dynamic characters create a compelling narrative. Each twist and turn in the story keeps you hooked from start to finish. The vivid descriptions and imaginative world-building transport you to another realm. It's a thrilling adventure that captures the essence of epic fantasy. Perfect for fans of high-stakes adventures.
Isabella George
Discover the hidden stories behind famous works of art in this fascinating book. The author's detailed research and engaging writing bring each piece to life. Each chapter uncovers new insights into the artists' lives and creative processes. The narrative is both informative and captivating, offering a new perspective on familiar artworks. It's a must-read for art lovers and history buffs alike. Perfect for those who appreciate the stories behind the art.
