The updated and expanded third edition of How to Succeed in Commercial Real Estate is a comprehensive, practical guide for those considering entering the field of commercial real estate and those just beginning in the business, as well as for experienced brokers and sales managers who want to evaluate and strengthen their current strategies related to listings, negotiations, contracts, and sales.This book provides a straightforward overview of the business of selling and leasing commercial property, including coverage of the four main specialty areas--retail, office, industrial, and investment--as well as crossovers and emerging specialties. Rather than pumping a "get rich quick" approach to selling, the author shows brokers that they don't have to sacrifice integrity and ethics to remain competitive and deal oriented.The book includes detailed coverage ofChoosing a company and a specialty.Sales strategies and sales points specific to commercial real estate, including practical suggestions for countering other brokers.The importance of focusing on exclusive listings, how to find and get the best prospects, and the most effective strategies for marketing property.Standard parts and points of negotiation for contracts and forms, including earnest money agreements, leases, options, listings, counter offers, and fee schedules.Rent and how it is calculated and quoted, including triple net, modified net, gross and full service leases.Technical knowledge including agency, law, appraisal, taxation, zoning, surveys, environmental investigations, investment analysis, risk comparison, exchanges, financing, and property management.The pros and cons of going independent and how to decide if it's the right move for you.Written in an engaging, straight-talk style, the author shares a wealth of other practical knowledge reaped from over forty years in the business.
✔ Author(s): John L Bowman
✔ Title: How to Succeed in Commercial Real Estate
✔ Rating : 4.3 out of 5 base on (37 reviews)
✔ ISBN-10: 0578521350
✔ ISBN-13: 9780578521350
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about How to Succeed in Commercial Real Estate by John L Bowman
Virginia Savage
The way the author handled complex emotions and relationships was remarkable. I felt deeply connected to the characters, and their growth throughout the story was both inspiring and moving.
Josephine Alvarez
The plot was incredibly well-crafted, with twists and turns that kept me hooked until the very last page. It was impossible to predict what would happen next.
Laura Hill
This book is a work of art. The language, the imagery, the symbolism - everything came together beautifully to create a memorable reading experience.
