Forget any conjecture you've heard. Ignore the anecdotal advice. At last you have airtight answers to 40 questions crucial to your fundraising success. In his book, If Only You'd Known, You Would Have Raised So Much More, Tom Ahern provides proof-positive answers to questions such as: How old is the typical donor? How long do donors stick around? How quickly should you thank a first-time donor? Should you include an ask in your thank-you letter? How often in a single appeal can you ask for a gift? How often can you ask without driving away donors? What's the best length for a direct mail letter? What is the number one reason you lose donors? Which sequence of gift amounts raises the most, smallest to largest or largest to smallest? In total, you'll find 40 definitive answers, each one world-sourced from top fundraising practitioners, creative agencies, and veteran researchers working in seven different countries. Ahern writes in his signature style: fast, friendly, funny, plain-talking ... even blunt when the occasion demands. And his incontestable findings are critical to small and big nonprofits alike.
✔ Author(s): Tom Ahern
✔ Title: If Only You'd Known, You Would Have Raised So Much More: Airtight Answers to 40 Questions Essential to Your Fundraising Success
✔ Rating : 4.8 out of 5 base on (18 reviews)
✔ ISBN-10: 1889102717
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about If Only You'd Known, You Would Have Raised So Much More by Tom Ahern
Audriana Daly
Discover the hidden stories behind famous works of art in this fascinating book. The author's detailed research and engaging writing bring each piece to life. Each chapter uncovers new insights into the artists' lives and creative processes. The narrative is both informative and captivating, offering a new perspective on familiar artworks. It's a must-read for art lovers and history buffs alike. Perfect for those who appreciate the stories behind the art.
Byrdie Bartlett
Follow the heartwarming journey of a group of friends navigating life's challenges together. The author's empathetic writing and well-developed characters create a deeply emotional experience. Each chapter explores themes of friendship, love, and resilience with sensitivity. The plot's twists and turns keep you engaged throughout. It's a story that celebrates the bonds that connect us. Perfect for readers who enjoy stories about friendship and community.
Lola Frye
Experience the emotional journey of a character discovering their true self in this moving novel. The author's empathetic writing and rich character development create a deeply resonant narrative. Each chapter explores themes of identity, acceptance, and love with sensitivity. The plot's twists and turns keep you engaged from start to finish. It's a heartwarming and thought-provoking read. Perfect for readers who enjoy stories about personal growth and self-discovery.
