Forget any conjecture you've heard. Ignore the anecdotal advice. At last you have airtight answers to 40 questions crucial to your fundraising success. In his book, If Only You'd Known, You Would Have Raised So Much More, Tom Ahern provides proof-positive answers to questions such as: How old is the typical donor? How long do donors stick around? How quickly should you thank a first-time donor? Should you include an ask in your thank-you letter? How often in a single appeal can you ask for a gift? How often can you ask without driving away donors? What's the best length for a direct mail letter? What is the number one reason you lose donors? Which sequence of gift amounts raises the most, smallest to largest or largest to smallest? In total, you'll find 40 definitive answers, each one world-sourced from top fundraising practitioners, creative agencies, and veteran researchers working in seven different countries. Ahern writes in his signature style: fast, friendly, funny, plain-talking ... even blunt when the occasion demands. And his incontestable findings are critical to small and big nonprofits alike.
✔ Author(s): Tom Ahern
✔ Title: If Only You'd Known, You Would Have Raised So Much More: Airtight Answers to 40 Questions Essential to Your Fundraising Success
✔ Rating : 4.8 out of 5 base on (18 reviews)
✔ ISBN-10: 1889102717
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about If Only You'd Known, You Would Have Raised So Much More by Tom Ahern
Jennilee Bartlett
Experience a heartwarming journey of self-discovery and love in this beautifully written novel. The protagonist's struggles and triumphs are portrayed with incredible empathy. Richly developed characters and a compelling plot make the story unforgettable. The emotional depth of the narrative resonates long after the book is closed. It's a touching tale that celebrates the human spirit. Perfect for readers seeking an uplifting read.
Naomi Bates
Delve into the dark and twisted world of a psychological thriller that keeps you guessing. The author's masterful storytelling and complex characters create a gripping narrative. Each plot twist is meticulously crafted, adding to the suspense. The tension builds with each chapter, making it impossible to put down. It's a chilling and captivating read that explores the depths of the human psyche. Perfect for fans of psychological suspense.
Shark Davey
Experience the emotional journey of a character discovering their true self in this moving novel. The author's empathetic writing and rich character development create a deeply resonant narrative. Each chapter explores themes of identity, acceptance, and love with sensitivity. The plot's twists and turns keep you engaged from start to finish. It's a heartwarming and thought-provoking read. Perfect for readers who enjoy stories about personal growth and self-discovery.
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