PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal.
✔ Author(s): Debra Zahay,Mary Lou Roberts
✔ Title: Internet Marketing
✔ Rating : 4.2 out of 5 base on (24 reviews)
✔ ISBN-10: 0357033884
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Internet Marketing by Debra Zahay
Meral Fowler
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