Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization. Table of ContentsChapter 1 - IntroductionThe Subject of Algorithmic MarketingThe Definition of Algorithmic MarketingHistorical Backgrounds and ContextProgrammatic ServicesWho Should Read This Book?SummaryChapter 2 - Review of Predictive ModelingDescriptive, Predictive, and Prescriptive AnalyticsEconomic OptimizationMachine LearningSupervised LearningRepresentation LearningMore Specialized ModelsSummaryChapter 3 - Promotions and AdvertisementsEnvironmentBusiness ObjectivesTargeting PipelineResponse Modeling and MeasurementBuilding Blocks: Targeting and LTV ModelsDesigning and Running CampaignsResource AllocationOnline AdvertisementsMeasuring the EffectivenessArchitecture of Targeting SystemsSummaryChapter 4 - SearchEnvironmentBusiness ObjectivesBuilding Blocks: Matching and RankingMixing Relevance SignalsSemantic AnalysisSearch Methods for MerchandisingRelevance TuningArchitecture of Merchandising Search ServicesSummaryChapter 5 - RecommendationsEnvironmentBusiness ObjectivesQuality EvaluationOverview of Recommendation MethodsContent-based FilteringIntroduction to Collaborative FilteringNeighborhood-based Collaborative FilteringModel-based Collaborative FilteringHybrid MethodsContextual RecommendationsNon-Personalized RecommendationsMultiple Objective OptimizationArchitecture of Recommender SystemsSummaryChapter 6 - Pricing and AssortmentEnvironmentThe Impact of PricingPrice and ValuePrice and DemandBasic Price StructuresDemand PredictionPrice OptimizationResource AllocationAssortment OptimizationArchitecture of Price Management SystemsSummary
✔ Author(s): Ilya Katsov
✔ Title: Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations
✔ Rating : 4.5 out of 5 base on (47 reviews)
✔ ISBN-10: 0692142606
✔ ISBN-13: 9780692142608
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Introduction to Algorithmic Marketing by Ilya Katsov
Sarah Franklin
The world created in this book was unlike anything I've ever encountered. The author's imagination knows no bounds, and I was completely mesmerized by the fantastical setting.
Josephine Alvarez
This book is a treasure trove of knowledge and wisdom. The insights offered by the characters and their experiences have left a lasting impression on me.
Katherine Stevenson
The way the author handled complex emotions and relationships was remarkable. I felt deeply connected to the characters, and their growth throughout the story was both inspiring and moving.
