ISBN: 9781260570915 is an International Student Edition of Essentials of Marketing 17th Edition by: William D. Perreault, Joseph P. Cannon, E. Jerome. This ISBN: 9781260570915 is Textbook only. It will not come with online access code. Online Access code (should only be purchased when required by an instructor ) sold separately at other ISBN The content of of this title on all formats are the same. Perreault's Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Dating back to Jerry McCarthy’s ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. There are several big changes to this edition of Essentials of Marketing and hundreds of smaller ones. The many dramatic changes in the market environment and marketing strategy are reflected throughout the print, digital and supplemental package. Additionally, each revision of Essentials of Marketing has a few key themes that we incorporate based on the needs of the market and reviewer feedback. In 17e, we have incorporated (1) NEW marketing for a better world (#M4BW), (2) marketing analytics, (3) active learning, and (4) currency. The following page provides a brief overview of these themes: SupportAtEveryStep."
✔ Author(s): William Perreault,Joseph Cannon,E. Jerome McCarthy
✔ Title: ISE Essentials of Marketing
✔ Rating : 4.5 out of 5 base on (101 reviews)
✔ ISBN-10: 1260570916
✔ ISBN-13: 9781260570915
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about ISE Essentials of Marketing by William Perreault
Jillian Neel
The depth of character development was astounding. I felt like I knew each person intimately, understanding their hopes, fears, and dreams. It made the story so much more meaningful.
Katherine Stevenson
The rich historical context of the book added a layer of depth that I found fascinating. It was like stepping back in time and experiencing history firsthand.
Daphne Garner
I'm already planning to reread this book. It's one of those stories that you can revisit again and again, discovering new layers of meaning each time.
