ISBN: 9781260084993 is an International Student edition of Marketing Management 3rd Edition by by Mark Johnston (Author), Greg Marshall (Author). This ISBN is student textbook only. It will not come with online access code. The content of this title are the same on every format. Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent Marketing Management the way it is actually practiced in successful organizations today.The 3rd edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association, as the recommended key resources for the PCM exam.The content of the 3rd edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today's classroom. The 14 chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 3e, also provides a fully-developed array of application activities both at the end of each chapter and in McGraw-Hill's CONNECT, along with marketing plan project suggestions.
✔ Author(s): Greg Marshall,Mark Johnston
✔ Title: ISE Marketing Management
✔ Rating : 4.4 out of 5 base on (291 reviews)
✔ ISBN-10: 126008499X
✔ ISBN-13: 9781260084993
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about ISE Marketing Management by Greg Marshall
Katherine Stevenson
I'm still in awe of the intricate plot and the way everything seamlessly came together. The twists kept me guessing until the very end. It's one of those rare books that leave a lasting impact.
Tasha Cobbett
What a rollercoaster of emotions! I laughed, cried, and everything in between. The author's ability to evoke such raw feelings is truly commendable. It's a story that will stay with me forever.
Violet Tyler
The plot was so well-paced that I lost track of time while reading. I was completely immersed in the story, eagerly turning the pages to uncover the next twist.
