The Role of the Designer The designer adopts multiple personalities throughout the design process. They are analysts, strategists, decision makers, and managers, as well as articulate problem solvers and conceptual and symbolic thinkers. The designer often plays the roles of writer and editor, as well as cultural anthropologist and sociologist. They must possess a broad range of skills to effectively solve visual communication problems with impact. The designer must understand the relationship between color, form, and space, as well as structure, hierarchy, and typography. Through education and practice, the designer builds their skills, while enhancing intellect and visual acuity. It is the designer’s primary responsibility to create strong communicative experiences that support the function of the design on behalf of the client and for the viewer. The designer simplifies, translates, and shares ideas through the thoughtfully and carefully executed manipulation of visual elements. The appropriate relationship of form to content, as well as the utility and function of the design, is managed by the designer. The designer develops and controls the visual presentation of information to enable comprehension and relate form to function with aesthetic grace; they create meaning and send messages through visualization. The designer must communicate information in an accessible and effective visual format that serves the function of the design, not the designer. Final Thoughts The primary function of design is the communication of messages. Ideas are shared from person to person through compelling visualization. It is a challenge to effectively deliver messages that are dynamic, engaging, and informative, while satisfying the objectives of everyone participating and affected by the design process and final visual solution. The designer plays a pivotal role, shaping communication to create connections between the client and viewer. 344 Design, LLC Posters create impact with a strong focal point that directs the eye into the composition and leads the viewer to content that is accessible on closer examination. Skills of the Designer Problem solving Communication Analysis Visualization Management Composition Organization Information-gathering Systemization Critical thinking Aesthetics Representation Research Perception Design Analysis Evaluation Considerations Several analysis checkpoints are needed throughout the design process to keep the project on track. They ensure that the designer considers everything and does not jump to the final solution too quickly. The designer wants to avoid any surprises at the end of the process that would demand a complete overhaul of the design. At the end of the execution stage, the designer can expect to thoroughly analyze the design in preparation for its final production—this is the primary focus of the design analysis stage. The designer examines not only the big picture but also the function and success of its parts. When the design reaches the analysis stage, the designer is intimately familiar with it and must examine the layout with a fine eye and calculated hand. It can be a difficult task to step away from the design and evaluate it objectively. It is critical to remember that the design is intended for a specific viewer. The designer must be objective and remove any personal preferences from the analysis for the benefit of the design. When analyzing a piece, it is sometimes helpful to ask colleagues, as well as targeted viewers, to assist in the process because outsiders can provide fresh perspectives and easily assess the success (or failure) of the design. Final Thoughts Analyze the design as a collective system versus an assortment of independent parts. Without a careful eye, the design may lack structure and organization, hierarchy, typographic proficiency, as well as clarity, value, and meaning. The designer pays close attention to every aspect of the design and makes numerous, thoughtful decisions along the way for its benefit. Hendersonbromsteadartco The use of color, texture, pattern, and expressive letterforms, makes this poster engaging and distinctive. Its first impression commands attention and leads the viewer into the piece. Basic Compositional Factors Is contrast used effectively to distinguish all visual elements? Does the use of space direct the eye toward the positive areas of the design? Are changes in scale of the visual elements effective? Is the quantity of information in the composition too excessive or minimal? Does the design exhibit depth, dimension, and perspective? Are orientation and position of the visual elements used advantageously? Is tension between the visual elements effective? Is repetition used appropriately and without adding too many visual elements to the page? Does the use of color add value without overpowering or distracting the viewer? Do the graphic shapes and linear elements enhance the design? Do the illustrations or photographs connote appropriate emotions and meaning?
✔ Author(s): Dennis Puhalla,Kristin Cullen
✔ Title: Layout Workbook: Revised and Updated: A real-world guide to building pages in graphic design
✔ Rating : 4.6 out of 5 base on (28 reviews)
✔ ISBN-10: 1631594974
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Layout Workbook by Dennis Puhalla
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