Using a unique mix of neuroscience, cultural history and advertising research, the study shows how an increase in abstract, left-brain thinking has spread across business and popular culture and how this is undermining creativity and making advertising less effective. Crucially, it also provides practical advice to reverse this decline. According to the 130-page publication, the reasons underlying the crisis relate to the way the brain attends to the world: the same instincts that lie behind short-termism and narrow focus are resulting in work that is flat, abstract, dislocated and devitalised - advertising that doesn't move people. An attentional shift has occurred in business and society; a change in thinking style that has left its mark not just on advertising, but also on popular culture
✔ Author(s): Orlando Wood
✔ Title: Lemon. How the advertising brain turned sour.
✔ Rating : 4.5 out of 5 base on (32 reviews)
✔ ISBN-10: 0852941471
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Lemon. How the advertising brain turned sour. by Orlando Wood
Naomi Bates
Discover the poignant story of a family navigating life's ups and downs in this moving novel. The author's empathetic writing and well-drawn characters create a deeply emotional experience. Each chapter explores themes of love, loss, and resilience with sensitivity. The plot's twists and turns keep you engaged throughout. It's a heartwarming and thought-provoking read. Perfect for readers who enjoy stories about family dynamics.
Rosehannah Wilkinson
Discover the hidden stories behind famous works of art in this fascinating book. The author's detailed research and engaging writing bring each piece to life. Each chapter uncovers new insights into the artists' lives and creative processes. The narrative is both informative and captivating, offering a new perspective on familiar artworks. It's a must-read for art lovers and history buffs alike. Perfect for those who appreciate the stories behind the art.
Rosanagh Barrett
Explore the impact of technology on society in this thought-provoking novel. The author's insightful writing and compelling characters create a narrative that challenges your perceptions. Each chapter delves into the complexities of modern life with depth and nuance. The plot's twists and turns keep you engaged throughout. It's a story that prompts deep reflection on the role of technology in our lives. Perfect for readers interested in contemporary issues.
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