Black Insights for Marketing and Understanding Black Culture & the Perspectives of Black People in America todayWith over twenty-five years of experience as a market researcher and Black American subject-matter expert, Pepper Miller shares foundational insights about Black culture—delving into the back stories and sharing marketing and market research examples to help readers understand the importance of language, beliefs, and behaviors related to Black culture. In this book Pepper explores and explains:SEVEN Blind Spots that prevent business leaders from “Getting” the real perspective of their Black employees, customers, and the potential of audiences they are not currently serving. FIVE Shape-Shifting segments within the Black population, including Black immigrants and LGBTQ+ individuals, and how each of the five groups is unapologetically different from mainstream, and also different from each other, in meaningful ways. Throughout the book dozens of well-known celebrities, leaders and individual cultural shapeshifters are recognized for their impressive contributions to society at large.More than FIVE important sectors indicating that America today is NOT post-racial, including: education, health and healthcare, housing, wealth & financial services, and the justice system itself. Eye-popping Statistics contradicting many commonly held stereotypes, assumptions, and beliefs.After presenting “issues” that still need to be addressed, the remainder of the book explores opportunities for a better future—what real inclusion, equality, and celebration look like. Taking readers closer to the heart and soul of Black culture Pepper addresses Black Identity and language; the authentic realism of Black cyberspace; the importance of the Black church; connecting to the community in positive ways with Black media, grassroots events, authenticity, and inclusive market research; and so much more.Upon completing this journey with Pepper, readers should have a clear understanding of “the why” about Black America and the value of aligning with and investing in this distinctive and rising sector of American people.
✔ Author(s): Pepper Miller
✔ Title: Let Me Explain Black, Again: Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives
✔ Rating : 5 out of 5 base on (13 reviews)
✔ ISBN-10: B0BX1V6QSB
✔ ISBN-13: 978B0BX1V6QS1
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Let Me Explain Black, Again by Pepper Miller
Virginia Savage
What an intellectual journey! The themes explored in this book challenged my perceptions and sparked introspection. It's refreshing to read a book that provokes such thought.
Kara Snyder
The plot was incredibly well-crafted, with twists and turns that kept me hooked until the very last page. It was impossible to predict what would happen next.
Violet Tyler
The way this book explored the complexities of human nature and relationships was both profound and relatable. It touched my heart in ways I didn't expect.
