Like, Comment, Subscribe by Mark Bergen is a book that delves into the history and impact of YouTube on the world of media and advertising. The author, a professor of marketing at the University of Minnesota, explores how the platform has evolved from its early days as a site for user-generated content to a platform with a global reach and influence.
The book explores the different types of content on YouTube, such as music videos, vlogs, and gaming content. It also looks at the ways in which YouTube has become a major source of revenue for creators, with many able to make a living from their channels.
The author examines the role of YouTube in the wider media landscape and how it has disrupted traditional media models. He also looks at the ways in which advertisers have adapted to the platform and the challenges they face in reaching audiences on YouTube.
Bergen delves into the algorithm that powers YouTube and how it determines which videos are recommended to users. He examines the impact of the algorithm on creators and viewers and the ways in which it has been criticized for promoting certain types of content over others.
The book also looks at the darker side of YouTube, including the spread of misinformation and conspiracy theories on the platform. The author examines the challenges that YouTube and other social media platforms face in moderating content and protecting users from harmful content.
Overall, the book is a fascinating look at the evolution of YouTube and its impact on media and advertising. It provides valuable insights for anyone interested in understanding the platform and the opportunities and challenges it presents for creators, advertisers, and viewers.
One of the key takeaways from the book is the power of user-generated content and the ways in which YouTube has given a voice to creators around the world. The platform has created new opportunities for people to share their stories, showcase their talents, and build communities around shared interests.
The book also highlights the importance of transparency and accountability in the world of online media. The author argues that YouTube and other platforms must do more to address issues such as misinformation and hate speech and to ensure that users are aware of how their data is being used.
The book is written in an engaging and accessible style and is packed with insights and examples from the world of YouTube. It is a must-read for anyone interested in the future of media and advertising and the role that platforms like YouTube will play in shaping that future.
In conclusion, Like, Comment, Subscribe is a well-researched and thought-provoking book that offers valuable insights into the history and impact of YouTube. It is a must-read for anyone interested in understanding the platform and its role in the world of media and advertising.
✔ Author(s): Mark Bergen
✔ Title: Like, Comment, Subscribe
✔ Rating : 4.5 out of 5 base on (222 reviews)
✔ ISBN-10: B09N6NYB8Q
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Like, Comment, Subscribe by Mark Bergen
Molly Adams
Immerse yourself in a richly detailed fantasy world where heroes and villains clash in epic battles. The author's intricate plotting and dynamic characters create a compelling narrative. Each twist and turn in the story keeps you hooked from start to finish. The vivid descriptions and imaginative world-building transport you to another realm. It's a thrilling adventure that captures the essence of epic fantasy. Perfect for fans of high-stakes adventures.
Miah English
Discover the magic of first love and self-discovery in this enchanting coming-of-age story. The author's lyrical prose and relatable characters create a heartwarming narrative. Each chapter explores the joys and challenges of growing up with sensitivity and insight. The emotional journey is both poignant and uplifting. It's a story that resonates with readers of all ages. Ideal for fans of young adult fiction.
Poppy Anderson
Experience the thrill of a heist gone wrong in this fast-paced crime novel. The author's detailed plotting and dynamic characters create a compelling narrative. Each twist and turn in the story keeps you hooked from start to finish. The tension and suspense build with each chapter, making it a page-turner. It's an exhilarating read that captures the essence of high-stakes crime. Perfect for fans of heist stories and thrillers.
STOCK MARKET INVESTING 2022: A Crash Course Guide for Beginners: How to Swing & Day Trading. Learn to Buy and Sell Stocks to Create Passive Income. Exchanges Strategies for Investors & Traders, 8 Keys to Recovery From an Eating Disorder Two-Book Set (8 Keys to Mental Health), Alien: Covenant Origins – The Official Prequel to the Blockbuster Film, Mafia King: Dark Mafia Billionaire Romance (The Sovranos), Shipping Container Homes & Prefab Builds: Everything You Need to Know Before You Build or Buy a Container or Prefab Home, Generation One (Lorien Legacies Reborn, 1), Double Pucked: A Roomies-to-Lovers Hockey Romance (My Hockey Romance), Rainforest Animals (Who Am I?), Guitar Exercises For Dummies (For Dummies (Music)), Paradise-1 (Red Space, 1),