Like, Comment, Subscribe by Mark Bergen is a book that delves into the history and impact of YouTube on the world of media and advertising. The author, a professor of marketing at the University of Minnesota, explores how the platform has evolved from its early days as a site for user-generated content to a platform with a global reach and influence.
The book explores the different types of content on YouTube, such as music videos, vlogs, and gaming content. It also looks at the ways in which YouTube has become a major source of revenue for creators, with many able to make a living from their channels.
The author examines the role of YouTube in the wider media landscape and how it has disrupted traditional media models. He also looks at the ways in which advertisers have adapted to the platform and the challenges they face in reaching audiences on YouTube.
Bergen delves into the algorithm that powers YouTube and how it determines which videos are recommended to users. He examines the impact of the algorithm on creators and viewers and the ways in which it has been criticized for promoting certain types of content over others.
The book also looks at the darker side of YouTube, including the spread of misinformation and conspiracy theories on the platform. The author examines the challenges that YouTube and other social media platforms face in moderating content and protecting users from harmful content.
Overall, the book is a fascinating look at the evolution of YouTube and its impact on media and advertising. It provides valuable insights for anyone interested in understanding the platform and the opportunities and challenges it presents for creators, advertisers, and viewers.
One of the key takeaways from the book is the power of user-generated content and the ways in which YouTube has given a voice to creators around the world. The platform has created new opportunities for people to share their stories, showcase their talents, and build communities around shared interests.
The book also highlights the importance of transparency and accountability in the world of online media. The author argues that YouTube and other platforms must do more to address issues such as misinformation and hate speech and to ensure that users are aware of how their data is being used.
The book is written in an engaging and accessible style and is packed with insights and examples from the world of YouTube. It is a must-read for anyone interested in the future of media and advertising and the role that platforms like YouTube will play in shaping that future.
In conclusion, Like, Comment, Subscribe is a well-researched and thought-provoking book that offers valuable insights into the history and impact of YouTube. It is a must-read for anyone interested in understanding the platform and its role in the world of media and advertising.
Details of e-book Like, Comment, Subscribe
- Author(s): Mark Bergen
- Title: Like, Comment, Subscribe
- Rating: 4.5 out of 5 base on 222 reviews
- Publisher: Viking (September 6, 2022)
- ISBN-10: B09N6NYB8Q
- ISBN-13: 978B09N6NYB83
- Language: English
- Print length: 464 pages
- Categories: Business & Money
Daphne Garner
I was refuse to buy the book in this version based on some reviews, but finally decided to pull the trigger. This book seemed like the only official publication that would give it to me, so I finally bought it.
Sydney Richardson
All tips and instructions in the book are clearly explained and backed up with intelligent logic of why things should be done a certain way. Before reading this book, I had no idea how wrong my profile was, and now equipped with more knowledge and the benefit of insight, I can now understand why my profile would never work for attracting potential clients.
Laura Hill
It really gives another view of the world and, if you're not fooled, of marketing in general!
