In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping current with the present’s emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries. The tenth edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. New and updated material, such as the 2016 Presidential election and the use of social media to link fans with artists and their music, reflects the latest developments in digital technologies, and highlights the most current research in the field.
✔ Author(s): Stanley Baran
✔ Title: LooseLeaf for Introduction to Mass Communication: Media Literacy and Culture
✔ Rating : 4.4 out of 5 base on (114 reviews)
✔ ISBN-10: 1259924971
✔ ISBN-13: 9781259924972
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about LooseLeaf for Introduction to Mass Communication by Stanley Baran
Elaine Leonard
I must confess, this book made me shed tears like never before. The themes of love, loss, and resilience struck a chord with my soul. It was an emotional journey I'm grateful to have taken.
Iris Watts
The author's writing style is so captivating; I couldn't put the book down. Every sentence was beautifully crafted, and the descriptions painted vivid images in my mind. A true literary gem.
Laura Hill
The rich historical context of the book added a layer of depth that I found fascinating. It was like stepping back in time and experiencing history firsthand.
