Pump up your business with the latest, greatest marketing techniquesThis updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget.Learn the marketing and sales strategies that work in any economyDiscover how to engage customers with trust and enthusiasmUnderstand post-pandemic changes in consumer attitudesDiscover new tools and technologies for finding customers and inspiring loyaltyAdapt your brand, pricing, and sales approach to make your business more valuableAvoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.
✔ Author(s): Jeanette Maw McMurtry
✔ Title: Marketing For Dummies
✔ Rating : 4.6 out of 5 base on (35 reviews)
✔ ISBN-10: 1119894875
✔ ISBN-13: 9781119894872
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Marketing For Dummies by Jeanette Maw McMurtry
Beata Shepard
This book completely captured my heart. The characters were so relatable, and their journeys resonated deeply with me. The writing was poetic and powerful, leaving me with a sense of awe. I'm grateful to have experienced this literary gem.
Tasha Cobbett
The depth of character development was astounding. I felt like I knew each person intimately, understanding their hopes, fears, and dreams. It made the story so much more meaningful.
Laura Hill
The way this book explored the complexities of human nature and relationships was both profound and relatable. It touched my heart in ways I didn't expect.
