The field of sport marketing is growing….As the field thrives and becomes more specialized, it is necessary to call upon a number of experts in various areas to create a comprehensive publication necessary to meet the job-related needs of a growing, challenging, and competitive industry.Combining two editors and 23 contributing authors, Marketing for Sport Business Success provides an all-inclusive, practical introduction to the field of sport marketing by applying state-of-the-art marketing strategies to the business of sport. Featuring the most current information in the industry, the new second edition of Marketing for Sport Business Success by Brian Turner and Kimberly Miloch:Includes a new chapter dedicated to the growing marketing trend of social media.Features comprehensive discussion on the uniqueness of sport marketing ever published.Challenges the reader to apply concepts learned by completing critical thinking exercises in each chapter.
✔ Author(s): Bonnie Parkhouse,Brian Turner,Kimberly Miloch
✔ Title: Marketing for Sport Business Success
✔ Rating : 4.8 out of 5 base on (16 reviews)
✔ ISBN-10: 1465287523
✔ ISBN-13: 9781465287526
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Marketing for Sport Business Success by Bonnie Parkhouse
Sydney Richardson
The world-building in this book was simply phenomenal. I was transported to a different realm and felt like I was part of the characters' journey. The attention to detail made it all so immersive.
Rosa Bax
What an intellectual journey! The themes explored in this book challenged my perceptions and sparked introspection. It's refreshing to read a book that provokes such thought.
Laura Hill
The characters in this book felt like old friends, and I was sad to say goodbye to them at the end. It's a testament to the author's talent for creating memorable and relatable personas.
