Forundergraduate and graduate courses in marketing management. Thegold standard for today’s marketing management studentThe world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there. Unsurpassed in its breadth,depth, and relevance, the 16th Edition features a streamlinedorganization of the content, updated material, and new examples that reflectthe very latest market developments. After reading this landmark text, studentswill be armed with the knowledge and tools to succeed in the new marketenvironment around them.
✔ Author(s): Philip Kotler,Kevin Keller
✔ Title: Marketing Management, Global Edition
✔ Rating : 5 out of 5 base on (61 reviews)
✔ ISBN-10: 1292404817
✔ ISBN-13: 9781292404813
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Marketing Management, Global Edition by Philip Kotler
Melody Blake
What a rollercoaster of emotions! I laughed, cried, and everything in between. The author's ability to evoke such raw feelings is truly commendable. It's a story that will stay with me forever.
Sarah Franklin
This book is a treasure trove of knowledge and wisdom. The insights offered by the characters and their experiences have left a lasting impression on me.
Polly Hurlbutt
The way this book explored the complexities of human nature and relationships was both profound and relatable. It touched my heart in ways I didn't expect.
