Mastering Product Management: A Step-By-Step Guide offers practical, real-world advice on how to create and capture value as a Product Manager. It covers the full product life cycle, from idea discovery through end-of-life. Each section is scannable and concise, around two to three pages. Rather than diving deep into the theoretical background of a given area, it serves as a checklist of the key steps a Product Manager should take to complete a given task.- Source new ideas that succeed- Set a compelling product vision and strategy- Search for profitable new business models- Become a market expert- Effectively manage roadmaps- Ensure a successful product launch- Understand value and price profitably- Build and manage high-performance teamsThis book is a convenient reference guide that you can use throughout your workday. It's meant for Product Managers of all levels and for anyone wishing to understand what it takes to define, develop, launch, and market new products successfully.
✔ Author(s): Kevin Brennan
✔ Title: Mastering Product Management: A Step-by-Step Guide
✔ Rating : 4.3 out of 5 base on (190 reviews)
✔ ISBN-10: 1733839003
✔ ISBN-13: 9781733839006
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Mastering Product Management by Kevin Brennan
Sarah Franklin
I must confess, this book made me shed tears like never before. The themes of love, loss, and resilience struck a chord with my soul. It was an emotional journey I'm grateful to have taken.
Aileen Menzie
The way the author handled complex emotions and relationships was remarkable. I felt deeply connected to the characters, and their growth throughout the story was both inspiring and moving.
Polly Hurlbutt
I'm already planning to reread this book. It's one of those stories that you can revisit again and again, discovering new layers of meaning each time.
