This seventh edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.The book’s media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. The first part examines the media world as a whole, while the second delves deep into key media industries, such as the movie, book, and video game industries. This new edition includes critical expanded coverage of social media, as well as updated figures, tables, and pedagogy, including key terms and further activities.Media Today is an excellent introduction to the world of media in the digital age. From news media to video games and social networking to mobile platforms, it provides students with the tools they need to understand and critique the media they encounter and consume. Extensive pedagogical materials also make this a highly teachable book, well suited to the classroom.The accompanying website has also been updated with new student and instructor resources, including chapter recaps, recommended readings, and instructor’s manual.
✔ Author(s): Joseph Turow
✔ Title: Media Today: Mass Communication in a Converging World
✔ Rating : 4.4 out of 5 base on (60 reviews)
✔ ISBN-10: 1138593842
✔ ISBN-13: 9781138593848
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Media Today by Joseph Turow
Daphne Garner
The author's writing style is so captivating; I couldn't put the book down. Every sentence was beautifully crafted, and the descriptions painted vivid images in my mind. A true literary gem.
Iris Watts
The world created in this book was unlike anything I've ever encountered. The author's imagination knows no bounds, and I was completely mesmerized by the fantastical setting.
Violet Tyler
The rich historical context of the book added a layer of depth that I found fascinating. It was like stepping back in time and experiencing history firsthand.
